A new study says that during times of crisis, organizations should respond to negative comments or risk a blow to their reputations.
According to researchers at the University of Missouri, angry user-generated comments on the Web can “further perpetuate negative perceptions of an organization” in a crisis.
What does this (obvious, some might say) information mean to a company?
You had better respond to these nasty commenters.
(Click here to read more on LinkedIn)