July 30, 2012
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by Tom Edwards Visual imagery transcends languages and evokes emotional responses more so than a text-heavy status update. From a brand perspective, visual storytelling is the natural evolution of existing consumer behaviors and helps to humanize brands. Brands can interact … Continue reading
February 6, 2012
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A study based on 43,000 responses to Tweets found precisely what people like — and loathe — about microblog posts. By MEGAN GARBER If you could construct, algorithmically, the Most Annoying Tweet Imaginable, it might look something like this: BREAKING: … Continue reading
November 14, 2011
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It’s easy to get into social media for the wrong reasons and to post too much or too little. Here’s how to balance out your social media efforts. BY JOHN D. LEAVY Why have you joined the social media world? … Continue reading
October 8, 2011
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by Joshua Leatherman Social Media is a complex and evolving medium that many businesses struggle to figure out. Few find quantifiable success with it, many have failed, and most have yet to truly form a social media strategy. Failure is … Continue reading
August 9, 2011
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Why is that you keep hearing about how you can quantify ROI, yet still feel stuck? Maybe these reasons are holding you back. By Kristin Piombino What’s the best way to measure social media? That’s the million-dollar question in the … Continue reading
August 8, 2011
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By Russell Working The BBC reports that an artful hashtag could help bring your tweet before a wider audience. You know you have to be pithy in a 140-character tweet. But now you’ve got a whole new headache when feeding … Continue reading
July 28, 2011
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By Elizabeth Sosnow “. . . the fact is that there are a lot of people who want a slice of the social media pie. PR leaders are being asked to defend their marketing credentials to folks who may not … Continue reading
July 19, 2011
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by Eileen Brown When we think about how we used to make online purchases, it’s amazing how far we’ve come from the ‘Click to Buy’ transaction a few years ago. Social commerce has brought the opportunities to make the emotional … Continue reading
July 19, 2011
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By Kevin Allen Social media marketers love Facebook fans. But exactly how valuable is a “like?” Experian Hitwise has an educated guess, backed by some solid research: “For retailers, each new fan acquired on Facebook is worth 20 additional visits … Continue reading