Sherry created the name brand and concept for this new surfer lifestyle bar and café located across a beach waterfront in the Philippines. She was key in defining many aspects of the restaurant’s identity from the logo, menu development, staff uniforms, and customer service. She worked closely with the owner, restaurant consultants, and an interior designer to create a cohesive brand. Within the first month of its operations, private investors from Manila surfaced interested in franchising the restaurant.

Click logo to view more images.