December 10, 2011
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Category Archives: Consumer Behavior
August 18, 2011
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How do you define ‘branding’?
By Kristin Piombino What is a brand? It seems like a simple question, but “brand” and “branding” are terms that many in the marketing, advertising and PR industries define in a multitude of ways. Is “brand” another term for “company”? … Continue reading
August 10, 2011
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Want to create a viral video? You need a plan.
Viral isn’t a strategy, it’s a result of a plan, say the team behind Coca-Cola’s enormously successful “Happiness Machine” viral video that drew more than three million views. Learn how. (Click here to see more on Ragan.com)
August 9, 2011
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Why is social media so difficult to measure?
Why is that you keep hearing about how you can quantify ROI, yet still feel stuck? Maybe these reasons are holding you back. By Kristin Piombino What’s the best way to measure social media? That’s the million-dollar question in the … Continue reading
July 23, 2011
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Study: Negative comments worsen the public’s view of a company
By Kevin Allen A new study says that during times of crisis, organizations should respond to negative comments or risk a blow to their reputations. According to researchers at the University of Missouri, angry user-generated comments on the Web can … Continue reading
July 19, 2011
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The Rise of the New Social Shopper
by Eileen Brown When we think about how we used to make online purchases, it’s amazing how far we’ve come from the ‘Click to Buy’ transaction a few years ago. Social commerce has brought the opportunities to make the emotional … Continue reading
July 19, 2011
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Study: One Facebook fan equals 20 extra website visits
By Kevin Allen Social media marketers love Facebook fans. But exactly how valuable is a “like?” Experian Hitwise has an educated guess, backed by some solid research: “For retailers, each new fan acquired on Facebook is worth 20 additional visits … Continue reading